/Sony/ATV extends worldwide deal with Swedish songwriter Noonie Bao

Sony/ATV extends worldwide deal with Swedish songwriter Noonie Bao

Sony/ATV Music Publishing has extended its worldwide deal with Swedish songwriter Noonie Bao.

Bao has written hits for artists including Camila Cabello, David Guetta and Zedd & Alessia Cara.

The new, long-term agreement with LA-based Bao includes the hit Stay which was recorded by Zedd & Alessia Cara, Camila Cabello’s Never Be The Same and Rita Ora’s current UK hit Let You Love Me.

It also covers future compositions.

Noonie Bao has written hit songs for artists including Camila Cabello, David Guetta, Zedd & Alessia Cara, Rita Ora and Charli XCX.

Her career started with the release of her own debut single About To Tell and first album I Am Noonie Bao in 2012.

Her a first international breakthrough came with the song, I Could Be The One, co-written by her and recorded by Avicii and Nicky Romero, which debuted at No.1 in the UK and became a hit across the world.

She went on to write for Avicii and Clean Bandit’s debut albums, while a close and successful songwriting partnership developed with Charli XCX whose 2014 sophomore album Sucker featured four songs co-written by her, including the UK Top 10 hit Doing It featuring Rita Ora.

She has also had songs recorded by artists such as Katy Perry, Demi Lovato, Kygo, Carly Rae Jepsen and Ty Dolla $ign.

Bao has won a number of awards, including a Swedish Grammy for Best Songwriter and the Music Export Prize, which is awarded by Sweden’s Government to an artist who has contributed to the country’s music export success.

She also became the first person since Max Martin and Shellback to win simultaneously both Songwriter of the Year and International Story of the Year at the Swedish MPA Awards.

Sony/ATV UK Managing Director and President, Worldwide Creative Guy Moot said: “It has been incredible to watch Noonie’s growth as she has matured into one of the most accomplished topliners and lyricists in the world today.

“She has already created an unbelievable catalogue of songs, but we know that there is still so much more to come from her.”

“Noonie’s journey has been fantastic and it’s been a privilege to be part of that journey for many years now.”

Johnny Tennander, Sony/ATV Scandinavia

Sony/ATV Scandinavia Managing Director & SVP A&R Europe Johnny Tennander added: “Noonie’s journey has been fantastic and it’s been a privilege to be part of that journey for many years now. Seeing her having this success as a result of her incredible talent and hard work feels very special. We are very happy and proud to continue our journey with her.”

Sony/ATV Senior Vice President, Co-Head of West Coast A&R Amanda Hill, who serves as Bao’s US-based A&R, said: “We are so thrilled to continue our relationship with Noonie.

“She is an incredibly gifted songwriter mixed with the heart and soul of a beautiful human being which makes it all that more wonderful to be in business with her.”

“After 11 years with Sony/ATV it feels more natural and better than ever to extend our collaboration. I’m very excited for the future!”

Noonie Bao 

Noonie Bao said: “After 11 years with Sony/ATV it feels more natural and better than ever to extend our collaboration. I’m very excited for the future!”

Noonie Bao’s manager Jakob Emtestam said: “Between the long history with Sony/ATV and the excellence of Noonie’s closest contacts, Johnny and Amanda, it was a no brainer to extend one more time.

“We’ve achieved some incredible things in the last few years and are more excited than ever about what the future holds together with Sony/ATV.”

Pictured  [Left to Right]: Sony/ATV Scandinavia Managing Director & SVP A&R Europe Johnny Tennander, Noonie Bao and Noonie Bao’s manager Jakob Emtestam.Music Business Worldwide